ABold Testing: how to AB Test without much traffic

ABold Testing: how to AB Test without much traffic

A very consistent objection that I hear when I talk to people about doing AB Testing on their websites is: "I don't have enough traffic to do AB Testing". Wrapped up in this statement are typically a bunch of assumptions about their business, a series of blog posts that they skimmed (screaming about how everybody is doing AB Testing wrong)…
Using Personas for Copywriting and AB Testing

Using Personas for Copywriting and AB Testing

Sometimes called avatar or user stories, personas are a short list of composite users that represent different constituencies within your audience. The creation of personas is a technique more often used by user experience and design professionals to help tease out differences in their user base and guide their decisions. However, for copywriting and generating AB Tests, having personas to…
The 5 Email Types Governing Your Business

The 5 Email Types Governing Your Business

Everyone on the internet is more or less steeped in email (except maybe my grandmother who refers to it as her 'computer letters'). However, what many businesses don't consider is that email has now evolved to the point where there are a multitude of distinct types of emails that need to be sent and that it's necessary to consider each…
Programming as a Marketing Weapon

Programming as a Marketing Weapon

I was really fascinated by Neil Patel's latest post about Tools as a form of Content Marketing. His premise is that online tools can often replace content marketing efforts (content marketing is the catch-all term for writing blog posts, creating infographics and doing guest posts to try and promote your site or service). His newly announced Website Analyzer that he…
The URL as User Interface Design Pattern

The URL as User Interface Design Pattern

I'm always interested in how the User Interface (the portion of an app that users interact with) of an application affects how much and where it is used. In general, the fewer: steps, clicks and actions that someone has to take to accomplish a task the better. With this in mind I've really taken a liking to something I'm calling…
When to Start AB Optimization Testing?

When to Start AB Optimization Testing?

There was a terrifying teacher (sharp in criticism, merciless with a smacking ruler and absolute in her judgments) who I had for fourth grade. One day, one of my dumbass, slouching friends in class asked: "When are we going to be done with this stuff?" - I knew he meant our dry meaningless assignment on hippopotamuses and their cultural relevancy;…